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VOLUME VGet Feedback to Stand Out In the Realtor CrowdBy Tyler WilliamsThere are approximately 1.5 million Realtors in the United States, as of February 2022. Meanwhile, the total housing inventory at the end of the same month totaled 870K units. With this much competition, real estate professionals have more competition, fewer home listings and an ever-increasing need to be seen.
Additionally, a 2019 report from the National Association of Realtors (NAR) confirmed that 93% of prospects used a website in their home search. While this statistic is not surprising in the modern age, it spotlights the urgency of maintaining a strong online presence and reputation. This is why Realtors getting positive online feedback is a must.
First Impressions Make Lasting ImpressionsA series of positive client reviews gives real estate professionals strong social proof, helping them stand out in a crowded marketplace. SearchEngineLand. com, a top digital marketing platform, reports that around 70% of consumers say that positive online reviews make them more likely to use a local business. Realtors are no exception, considering the growing competition they face.
Feedback also helped Realtor websites rank higher on search engines. When large numbers of users mention a professional’s name or business online, search engines take note, moving them up in the search rankings.
Where to Post FeedbackZillow, Trulia and Realtor.com are the most highly viewed listing platforms, according to Statista. Additionally, multiple listing services (MLS) can help agents collect customer feedback that they can share on their website or social media.
Why? Social media and the feedback section of a Realtor’s professional website gives them more control over which posts are highlighted, unlike third-party sites that may or may not be moderated to their satisfaction. In fact, real estate marketing website The Close found that 44% of Realtors gained a new client in 2020 through social media (ex. Instagram, Facebook and Twitter).
Although paid ads, yard signs and open houses are an opportunity for Realtors to gain new clients, as with most consumer marketing, word of mouth (in this case, online feedback) still reigns supreme.